top of page
Mentioned by top publications and global brands
Hey, I'm Fab.
First off, thanks so much for stopping by to check out some of the exciting work I've done in my career! It's truly an honour and humbling experience to share my work with amazing people and amazing organizations. The goal of this portfolio is meant to give you a glance into some of the work I've done, and continue to do throughout my career. I wish I could share it all, but a glance into key highlights will give you a good sense of what I enjoy and what skills I can bring to the table. Enjoy and thank you!
Here's a bit of my work.
This is where it all started for me. I was fortunate to launch and write for one of the top Personal Finance Blogs in Canada as voted on by Toronto Star, Globe and Mail, Financial Post and Wealthsimple. This was also my first experience in the world of marketing and media and being featured on CHCH Morning Live News was a great experience. The Millennial targeted blog was called MoneyOnTrees and was run during my time employed by FirstOntario Credit Union leading out on their corporate social media strategy.
Click to watch.
For the last decade I've been speaking on topics like marketing, sales, social media, community building, leadership, financial literacy and more through conferences, webinars and face to face at College and Universities across the province. (pictured top left at Brock University in St Catharines, 2019)
With FirstOntario, we partnered with The CFL's Hamilton Tiger Cats to become the Official Financial Institution. As the Partnership lead, I provided design expertise in the Community Activations and new construction of branded properties onsite at Tim Hortons Field.
The Community Lounge – Located on level 2 of the east side stands at Tim Hortons Field, the FirstOntario Community Lounge is a free-to-access fan-oriented space designed to deliver fans a comfortable area to enjoy food and beverage while still engaging in the Tim Hortons Field social experience. The lounge features a 40-foot-wide community and fan image collage that celebrates Tiger-Cats fans and FirstOntario Members showcasing their team and Hamilton pride. I oversaw all activation opportunities in the Lounge space leading to more than 500 new customers per season.
The FirstOntario Members Suite Level – This transformational new suite level experience highlights the cultural touch points of the “Best of Hamilton” to showcase local art, music and food which are all part of the Tiger-Cats and FirstOntario Credit Union’s commitment to giving back to the communities they operate in. To further enhance the experience, the new FirstOntario Members Suite Level provides an added layer of entertainment with gathering spaces and social areas programmed with high-end interactive games and a re-imagined menu that integrates Hamilton-inspired specialty items.
Storyboarded and post produced Co-Branded Debit Card with Wide Receiver Luke Tasker of the Hamilton Tiger Cats. (Also was made an appearance several times throughout promotional video - couldn't help it.
Won a Top 40 Under 40 Business Achievement Award for the work I was doing in Marketing and Partnerships and was featured in The Hamilton Spectator (The Largest Publication in the city).
I run a consulting practice and online coaching business teaching entrepreneurs and experts how to use LinkedIn to build their brand, scale a community and generate sales. I also coach on how to monetize your expertise using online courses. I've built a community from 0 - 30,000 people on LinkedIn and generated over 10 million post and video views on the platform. I've been mentioned in top publications like Forbes and Social Media Examiner and was listed by Jay Shetty (one of the most viewed creators in the world) as a must-follow on LinkedIn. I also have a division called Expert Altitude where I coach high performing entrepreneurs in my Facebook group and share content on how scale your business using organic methods on social media.
A FEW personal and top rated podcast content material